To help us get an idea of who to target we used a website called YouGovProfiles, where we discovered similar interests as well as information about the common age and lifestyle. When we conducted our 'spy movies' research on YOUGOV we found that the common age group that had interest in this genre of movie were aged 40-54, they were also categorised in the same social grade.
From this we decided that our target audience would be both males and females who fit into the middle aged group.
We also found that that our target audience at similar movie interests, such as casino royale which was also one of our inspirations.
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